OUR STORY
The Evolution of FIFI CHAN
Fifi Chan (Pty) Ltd began in 2013 as Barolong Holdings — a boutique consultancy offering marketing research and brand management support to small and mid-sized businesses. Rooted in authenticity, integrity, and transformation, we quickly earned a reputation for delivering insight-led solutions with heart. As a proud Level 1 B-BBEE contributor, our mission was always clear: empower people and businesses to grow.
Our founder, Refilwe Mofokeng, soon realised that brands weren’t just struggling with marketing — they were missing the deeper connection between strategy, people, and purpose. From corporate training rooms to university lecture halls, she sharpened her skills in brand strategy, curriculum design, and customer engagement.
That’s when the vision for Fifi Chan was born — an impact agency blending marketing intelligence, human-centered training, and data-driven development to transform how businesses engage teams and customers.
Today, Fifi Chan leads a dynamic team of consultants, researchers, trainers, and recovery specialists who deliver results — not only for the bottom line but for long-term, sustainable impact.
COMPANY TEAM
Meet Our Founder
Refilwe Mofokeng
Founder and Director of Fifi Chan Marketing
Fifi Chan (Pty) Ltd began in 2013 as Barolong Holdings — a boutique consultancy offering marketing research and brand management support to small and mid-sized businesses. Rooted in authenticity, integrity, and transformation, we quickly earned a reputation for delivering insight-led solutions with heart. As a proud Level 1 B-BBEE contributor, our mission was always clear: empower people and businesses to grow.
Our founder, Refilwe Mofokeng, soon realised that brands weren’t just struggling with marketing — they were missing the deeper connection between strategy, people, and purpose. From corporate training rooms to university lecture halls, she sharpened her skills in brand strategy, curriculum design, and customer engagement.
That’s when the vision for Fifi Chan was born — an impact agency blending marketing intelligence, human-centered training, and data-driven development to transform how businesses engage teams and customers.
Today, Fifi Chan leads a dynamic team of consultants, researchers, trainers, and recovery specialists who deliver results — not only for the bottom line but for long-term, sustainable impact
OUR TEAM ETHOS & VALUES
People-powered. Data-informed. Impact-led.
At Fifi Chan (Pty) Ltd, our work is guided by a values-driven approach and a scalable team model built for both precision and purpose. Whether we’re deploying two analysts or training fifty micro-entrepreneurs, we bring the same energy: high-impact solutions delivered with heart, strategy, and respect.
Strategic Empowerment
We don’t just execute — we enable. From supplier development to customer engagement, we empower people, teams, and communities to grow sustainably and independently.
Insight-Led Action
Every solution we offer is grounded in data — not guesswork. Our researchers and consultants turn complex information into practical strategies that drive performance and reduce risk.
Respect-Centered Engagement
Whether engaging clients, customers in arrears, or small business owners, our team leads with empathy and dignity — ensuring that every interaction builds trust, not just results.
Behind every Fifi Chan solution is a nimble, multidisciplinary team — from data analysts and market researchers to skilled facilitators, curriculum designers, and ethical recovery specialists. We scale to meet your needs, whether you’re running a focused pilot or a high-volume program, always delivering with precision, care, and full compliance.
By combining people, purpose, and smart analytics, we help you unlock trends, seize opportunities, and stay ahead in an ever-changing landscape.